After seeing the response of the customers in branchless banking market, Abu Dhabi Group has decided to make a venture into the market in collaboration with Bank Alfalah. Abu Dhabi group is operating in Pakistan since 1997 and so far they have invested in Banking, Telecom, Wimax, Insurance, Real Estate and many other ventures in the country.
In the field of branchless banking Pakistan is being percieved as a model as the response of the customers in great in terms of satisfaction, reliability, accessability etc. Warid telecom believes that the launch of new services would add into the portfolio of Abu Dhabi group and bring satisfaction for the customers of the company. The name of the brand for the service has not yet been revealed.
So far Telenor, Mobilink, UBL and HBL are working on Branchless banking model and Telenor Pakistan has the highest market share in this for of business.
References:
- en.wikipedia.org
- propakistani.pk
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